Supercharge NEOSidekick

Guide to
effective briefings

By helping AI Sidekick to understand your need, 
your text quality can be dramatically improved. Here is how!

The brief is one of the more hidden features you can use to make a big difference.

1. Tip: Use all product names

By listing the name of your products, AI Sidekick learns the correct spelling.

Lawn Miracle develops self-driving, AI-controlled lawn mowers 
for home garden owners.
Our products are called Lawn Fine, Mower 2000 and The-Lawn-Mower.

 

2. Tip: Mention key topics

By explaining key topics, Sidekick knows what to focus on.

The biggest advantages of our lawn mowers are automatic 
emptying and drone-monitored control.

 

3. Tip: Describe tone and style

You have the freedom to define your own style. You decide which words and phrases to use. Do this based on our predefined writing styles. Do you want the content to be informative, persuasive or entertaining? These details will help Sidekick hit the tone you want and create content that meets your brand guidelines.

When possible, we avoid technical terms. 
We write lawn mower instead of grass mower.

 

4. Tip: Define the goal of your website

Don't forget to define the purpose of the content. What is the goal of the text? Is it to inform readers, encourage them to make a purchase, raise awareness about a particular topic, or improve brand awareness? By clarifying the goal, you can ensure that the content you create is effective and delivers the desired results.

The goal is to sell a lot of lawn mowers. 
And then, we try to take over the world! Narf.

 

5. Tip: Describe your mission

Especially with motivational texts, it helps to describe your organization's objective and mission.

We believe that we can achieve world peace only with beautifully 
maintained gardens. We have made it our mission to beautify
1,000 gardens every year.

 

6. Tip: Precise is better

The clearer you are, the better Sidekick can help you. Instead of writing something like "In most cases, some of our customers sometimes find automatic emptying important if they are on vacation." you can write "Automatic emptying is essential for garden owners on vacation."
 

7. Tip: Target groups

Defining a good target audience is essential to the success of any marketing campaign. It's important to consider not only demographics like age, location, and income groups, but also psychographics like interests, behaviors, and needs of your potential customers. By deeply understanding these elements, you can create content and messaging that will grab your target audience's attention and get them to interact. Remember, it's not about reaching everyone, it's about reaching the right people.

Target our lawn mower audience:

Technology-savvy garden owners in California, aged 30 to 45, 
with an annual income of at least $200,000. They value convenience
and efficiency, and want to save time. They are fascinated by
innovative technologies and appreciate being monitored by drones
around the clock.

 

Now it's your turn!

Write your AI Sidekick Brief. If you need help, we're here for you: